Prudential Africa has hit a marketing jackpot after becoming the official insurance partner of the 33rd edition of Africa Cup of Nations (AFCON).
The insurance company on Friday announced a sponsorship agreement with the Confederation of African Football (CAF) for the deal at Douala Cameroon.
Prudential Northern Africa Region Chief Representative Officer Eric Mboma said the sponsorship underscores the firm’s commitment to the African continent.
Speaking at a press conference where the deal was announced, Mboma said the move was not only meant to grow the entity’s business presence in Africa but also aimed at supporting the passion and talent in the continent.
“Africans share a common love for football and we are honored to be part of a tournament that unites the continent and brings together the brightest talents of African football,” said Mboma.
He added: “Through sports, Prudential wants to encourage people to stay active and lead healthier lifestyles. As a life insurer, we believe that health and wellness are important for people to live fulfilling lives.”
His sentiments were echoed by CAF’s General Secretary Véron Mosengo-Omba expressed great pleasure working with the insurer.
“We share a common purpose in our commitment to developing local talent as well as driving prosperity for the people of Africa,” he said.
The AFCON 2021 has begun on January 9, and is expected to peak on February 6, when the finals will be played.
And with all the 52 African countries focusing on the tournament, Prudential Africa is expected to maximize its visibility across the continent.
Prudential is a global financial services group providing life insurance, pensions and asset management products and services to approximately 20 million customers in Asia and Africa
In Africa, the insurer operates in eight countries which include; Cameroon, Cote d’Ivoire, Ghana, Kenya, Togo, Uganda, Zambia and Nigeria.