People relying on relatives for media content most susceptible to fake news, survey reveals


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A 2021 survey on the state of media in Kenya has revealed a drop in how much Kenyans trust the media.

The survey which was done by the Media Council of Kenya (MCK) revealed that 24 per cent of the 3, 589 respondents interviewed had little or no trust in the media, while a paltry 23 per cent had a lot of trust in Kenyan media.

Another 53 per cent of Kenyans were skeptical about media content.

Television emerged the most trusted media with a 69 per cent rating followed by radio at 68 per cent.

Online-based news websites recorded the lowest percentage rating of 56 per cent.

The survey also found that 12 per cent of the respondents expressed concerns with the media as opposed to 88 per cent who had no concerns.

The survey further revealed that respondents who consumed neither television nor radio content but depended on family, friends, colleagues, online news websites and newspapers were more susceptible to misinformation and fake news from unauthorized sources.

A look at the trends in the past two years showed a growth level of 14 per cent in social media content consumption with 12 per cent and 5 per cent reduction in TV and radio respectively.

The survey report presented by David Omwoyo, the CEO of MCK, indicated that only 55 per cent of people living in Nyanza consume TV content.


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