Only half of Kenyans watched television for 30 minutes or more, each day of 2021.
A 2021 Survey report by the Media Council of Kenya (MCK) has indicated that 58 per cent of Kenyans confirmed watching television for 30 minutes or more each day.
This translates to 16, 740, 493 people aged 15 and above.
According to the report, this was a drop from 74 per cent of Kenyans who watched television for the same period in the previous year.
The report by MCK, an independent entity created by a parliamentary act charged with the responsibility of regulating the sector, however showed that the number of Kenyans who listened to radio in 2021 was 74 per cent, similar to the previous year.
The entity sampled 3, 589 respondents from across the 47 counties whose responses were collected through questionnaires, surpassing the targeted 3, 500 respondents.
Across the regions, North Eastern had the highest number of people who do not watch tv at 60 per cent. This was followed by people from Western Kenya who had 57 per cent of them not watching tv.
Nyanza and Coast had 45 per cent and 42 per cent of the residents respectively, not consuming television content.
The report released on January 31, also revealed that averagely, a Kenyan watch tv for two hours, which is still lower than the global average of 3hours 24 minutes.
The report indicated that approximately 19 per cent of Kenyans access television content from pay tv, while 64 per cent watch from free to air set top boxes.